The toyota advert uses colour theory to drag the attention to itd main purpose. The advert wants you to look at "aim" which the cars main attribute is and what will make you buy it. Since the environment is a big matter Toyota adverts cars whic are more friendly towards the environment. They 'aim' to release "zero emission" and the colour red is a strong color which drags your attention to the purpose of the advertisement. Toyota is environmental friendly and they show it wit strong colours.

I think that is about the right spot. The rule of three has four important areas and the toyota advert uses parts of those areas. The Toyota advert uses the rule of three where they have put vital parts right at the intersection. The 'aim' is right at one of the four intersections and 'zero emission' in the middle of it. It is the first that you look at and with other rhetorical devices such as colour it is strongly brought out to its audience what the purpose is. Aim towards zero emission with Toyota.

As long as they see the brand. Toyota uses hierarchy to get to the audience with the most important things first. The font is used as a hierarchy to bring forward what they need to see and then what is not as important. "Aim:zero emission" is written with a big font for the audience to see as well as Toyota. "zero emission" is enough for someone to understand that the advert has something to do with less emission, the environment. When you relate that with Toyota you know that it is about cars and it is easy and fast for the audience to see what it is about even though they only see it for a few seconds. Hierarchy prioritized the two most important aspects and showed them explicitly. Toyotas ad can be understood under a glimpse of an eye