It's time to fly. The United ad is a reminder ad for an airline company called United. The ad has a slogan and a logo so people can recognize the company easily. In this essay it will be explained how the ad uses rhetorical devices to attract and develop the viewers interest. It will also be described how A.I.D.A. is used to develop desire towards the company's services.

Paragraph 1
What attracts attention:
The art of the ad, placement (rule of thirds) (toy plane: how simple, easy and convenient it is to fly with United), color theory
Paragraph 2
What develops interest:
Middle text
Color theory, Rhetorical question, size of the font
Paragraph 3
What develops desire:
Long text, Relate to the audience, Reward, repetition of places in the world (emphasizes that it goes everywhere often.)
Paragraph 4
What moves the ad to action:
Website
Logo
Slogan
Cnclusion
This ad first attracts your attention with the artwork and colors. It then moves on to make you interested with the big text. Color theory and contrast to make the the sentence stand out. It rhetorically asks you a question to think what they want youth think. You are interested and it moves onto